Radio Ad Script Examples for 15, 30, and 60 Seconds =================================================== Original fictional samples, not real campaigns or testimonials. Replace all names, dates, locations, promises, and dot-example destinations. Slot labels are intended briefs, not measured durations. Time the final mixed audio and follow the placement owner's current requirements. 15-second location reminder --------------------------- Your next ride starts at Cedar Lane Cycles. Find commuter bikes, lights, and practical advice at our Market Street shop. Visit Cedar Lane Cycles this Saturday. Bring your questions. We'll help you choose. Editing note: A short reminder gives the listener one business, one location, and one invitation. The sample is intended for a 15-second brief, not certified to fit it. If the station needs an address or another required line, cut a product category rather than squeezing that detail into the last breath. 30-second product explanation ----------------------------- Packing a desk for a weekend trip? The Foldwell laptop stand folds flat, then opens to support your screen on a tabletop. Keep your charger and notebook in the bag, and set up your workspace when you arrive. See how it opens, check the dimensions, and choose your finish at foldwell dot example. Foldwell. A stand that travels with your work. Editing note: This product read describes an observable function instead of inventing a productivity improvement. The product and domain are fictional. For a real product, confirm the mechanism, supported devices, and dimensions before adapting the copy. The repeated brand name is purposeful because the first mention explains the object and the final mention identifies the action. 30-second community event invitation ------------------------------------ A repaired chair. A fixed jacket. A lamp ready for another evening. The Northbank Repair Day brings neighbors and volunteer fixers together on Saturday, November seventh, at the community hall. Bring one small item and meet the people who can help you plan a repair. Check the accepted-item list and book your arrival slot at northbank repair dot example. Northbank Repair Day. Start with one thing. Editing note: The event read has a different job: help a listener decide whether to attend. Its date, venue, accepted-item list, and booking process are fictional details to verify or replace. Avoid guaranteeing that every item will be repaired. If there is a fee or capacity limit, reserve room for that information rather than hiding it behind a fast website instruction. 60-second dialogue about a useful service ----------------------------------------- CUSTOMER: I found the paper I wanted. Now I have to work out the sizes. ADVISER: Bring the print, the wall measurements, and a photo of the room. NARRATOR: At Fieldstone Frame Workshop, choosing a frame starts with the piece you want to display. Compare wood finishes, look at mount samples, and discuss how the finished frame will sit in your space. CUSTOMER: Can I see the options together? ADVISER: That's the idea. We lay out samples before you decide. NARRATOR: Book a consultation at fieldstone frames dot example, or visit our River Road workshop during opening hours. Bring your artwork and your questions. Fieldstone Frame Workshop. Choose the frame around the work you love. Editing note: The dialogue turns an abstract consultation into a specific decision: comparing samples before choosing. It is an original fictional scene, not a customer testimonial. The quoted customer does not report a real purchase or outcome. For a real campaign, confirm the booking process and service before recording. Speaker labels and directions are production notes, not spoken copy. Blank spoken script ------------------- [One recognizable listener situation.] [Business or product identity.] [One verified reason to care.] [Necessary offer conditions.] [One usable next step.] [Optional short repeat of the identity.] Production brief ---------------- Placement and intended slot: [ ] Audience: [ ] One action: [ ] Verified facts: [ ] Spoken destination: [ ] Speaker labels and directions: [ ] Required wording: [ ] Approval owner: [ ] Expiry date: [ ] Actual final mixed duration: [measure after production] SCRIPT LENGTH ESTIMATES ======================= Whitespace-separated spoken words, excluding leading speaker labels. Assumed 150 words per minute. Not measured. Pauses, music, effects, turn changes, and visual action time excluded. 15-second location reminder: 33 spoken words; 13.2 estimated seconds. 30-second product explanation: 61 spoken words; 24.4 estimated seconds. 30-second community event invitation: 66 spoken words; 26.4 estimated seconds. 60-second dialogue about a useful service: 109 spoken words; 43.6 estimated seconds.